This 1929 LaSalle D.C. Phaeton was photographed at the 2010 Palo Alto Concours d'Elegance in the San Francisco Bay Area.
"LaSalle was a brand of automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940," according to Wikipedia.
"Alfred P. Sloan developed the concept for LaSalle and certain other G.M. marques in order to fill pricing gaps he perceived in the G.M. product portfolio. Sloan created LaSalle as a companion marque for Cadillac.
"LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio.
"Like Cadillac, the LaSalle brand name was based on that of a French explorer, René-Robert Cavelier, Sieur de La Salle."
Keywords:1929 LaSalle Phaeton, Glenn Franco Simmons, Palo Alto Concours d'Elegance
© Glenn Thomas Franco Simmons